Domain brokers are essentially real estate agents, but on the Internet. Instead of selling a house at a physical address – they are selling domain names, a virtual address. Domain brokers help clients acquire a domain name or sell a domain name.
There are two types of brokers; buyer brokers and seller brokers. A buyer broker represents you when you want to acquire a domain. A seller broker represents you when you want to sell a domain. However, many brokers can assist you with both buying and selling domains.
Domain brokers work for you, the client. Their entire job is to help you reach your goals, by acquiring or selling a domain for you. They will listen to your wants and needs, and assist in finding the perfect domain, or selling a domain, for your business for the price you want. Additionally, they will be transparent through the process.
Benefits of Hiring a Domain Broker
Today in 2022, there are over 367 million domain names registered in the world. The world wide web is wide! There are so many domain options. Not to mention the countless different types of domains – TLD’s, gTLD’s, ccTLD’s, etc. With so many domain names, it can feel nearly impossible to find one. Furthermore, one that fits your business and at the price you want.
This is where a domain broker comes in.
1. They Are The Experts
When it comes to domain names, no one knows the industry better than domain brokers.
They have a strong network and lots of experience in the industry. Therefore, they can give you lots of advice – including domain pricing, backup domain options, domains for SEO, etc.
2. They Have a Network
Domain brokers have many contacts in the industry and beyond. This includes other domain brokers, registration companies and companies they have previously worked with.
An experienced domain broker has a large network. They might know who owns the domain you want and how to reach them, what different domains are priced at or what domains might be taken or available.
3. Protect Your Privacy
Using a domain broker allows your identity to be anonymous. Your domain broker represents you throughout the process, and talks to the seller without ever revealing your identity.
Why would you want your identity hidden?
Say you are the head of a large successful company. A seller could raise the price if they find out who you are. Or, your inquiry on a domain could reveal any future business plans you have.
4. Broker’s Handle All the Work
Possibly the best benefit of using a domain broker? They will handle all the nitty gritty work that comes with acquiring a domain. If the domain you want is already registered by someone, a broker will reach out to them for you and handle all negotiations.
Domain brokers provide a buffer between the buyer and the seller. This can mediate any tension or disagreements on pricing. Furthermore, you can rest assured that your domain broker is getting you a fair price for the domain.