We all want to own a short, meaningful website name. Back in 1985, people could only choose from website names that ended in .com, .net, .org. Now, there are many specific domains to choose from, and there is one that is especially relevant to designers: .design. The .design domain name is becoming popular among designers because it serves the dual purpose of communicating what you do and helping you position yourself as an authority on design. Read on to learn 7 more reasons why a .design domain name is ideal for designers.
1) Branding
The first reason a .design domain name is perfect for designers is business-related: it helps with your branding. Whether you’re using your first and last name to brand yourself or a unique business name, adding a .design to the end of your website URL helps create a unique image in your customers’ minds. If you’re a designer inside a company, having a .design domain name for your personal portfolio website will help position you as an expert in the minds of future employers when they evaluate your work.
2) A .design domain name shortens your URL
If you already have a .com website name with the word “design” in it, you can easily rename it to [YourWebsiteName].design. Your website name will be shorter than before and easier to remember. For example, http://www.wang.com could be wang.design. Most website hosting providers make it easy for you to change your domain name and keep the same website you already have. No hassle. Your website content stays the same and you get a shorter domain name.
3) Availability
Since .com has been around since 1985 and there are over 326 million .com names already taken, it might be hard to find the name you want. By owning a .design name, there’s a much higher chance that the name you initially searched for may be available with .design.
4) Makes your website more dynamic and engaging
Owning a .design domain name for your website serves as an impetus to add content that is dynamic and engaging. It gets people excited that they’re not going to a standard, run-of-the-mill website that they’ve seen many times before. .design is both a motivator to share your design projects and a reminder to focus on your objectives.
5) Relevance
The .design domain name acts like a sidewalk sign, instantly identifying yourself to customers before they enter your store. More importantly, this concept aligns with how Google provides search results. A google search connects people who are searching for your type of design service to your website. In most cases, the visitors you want are potential clients or future employers, so the easier you make it for them to connect their searches with your website, the better their overall experience will be. And the more likely it is that they will contact you.
6) Inclusive
.design can apply to all types of designers: web, graphic, product, motion, industrial, architectural, and more. .Design is specific enough to let people know what you do before they even arrive to your website. And it is general enough to include all different types of designers. Plus, even companies that don’t primarily focus on design as their core service or product can use a .design domain name. Many large, brand name companies have adopted a .design domain name to showcase the design work from their design departments. For example, facebook.design, or airbnb.design.