Many new TLDs are niche domains that have fewer than 10,000 registrations. While expectations were high for .app, early registration volumes surprised many industry watchers. .App domain names officially became available to register on May 8, 2018, and there was clearly a lot of demand.
To give you a sense of the scope of the .app TLD: 30,000 .App domain names were registered within three minutes after they became available. After 24 hours there were 150,000 .App domains registered. The numbers continue to grow. Why all of the buzz with this top level domain (TLD)? One reason is that apps are so popular. Another reason is that Google is the registry behind .App domain names.
.App domain names are great for companies that offer apps on the Apple App Store, Google Play, and other app stores. Your .app website helps boost your SEO as well, allowing people to find your app in search engines like Google.
No plans to offer an app just yet? That might change. It’s becoming easy to create apps that people can use to access blogs, podcasts and other types of content. If you think you might create an app in the future, it makes sense to go ahead and register your site name in .App while it’s still available.