This has happened to many founders, they sent an email to buy someone’s domain name and it didn’t go very well. If you want to buy a domain from someone, what should you say in the email I send them?
Before I share the sample email, I do want to share some tips in case you want to put together an email yourself. Since I’ve seen this go wrong so many times, I’ll start with what not to say.
What not to say in an email to a domain owner
I see you aren’t using this domain name – remember, there are many people who buy domain names just like other people buy land or homes, as investments. Many domain investors don’t develop their domains, it’s an investment, so don’t be surprised if it’s not being used according to your definition of the word. This often comes off as insulting or naive, neither of which is a great way to kick off a negotiation.
Offering a ridiculously low price – get to know market prices for domain names. There are many sites that offer great resources for this. Offering someone $100 for a domain that’s similar to one that just sold for $xx,xxx will not go well.
What you should say in an email to a domain owner
Start with a reasonable offer – once you’ve done your homework and understand the basics of pricing, make an offer, and be realistic. If you think a domain is worth $50,000 – it’s okay to start at $25,000 but don’t start at $1,000.
Be nice – this should go without saying but it’s amazing how many startup founders end up insulting domain owners by implying that they are “squatting” on a domain. Cybersquatting is illegal, domain investing is not. Just like stealing someone’s land is illegal, you wouldn’t want to be called a land squatter if you bought land decades ago and just haven’t developed on it yet.
Don’t be afraid to tell them why you want the domain – being dishonest in any negotiation is always a bad idea. While you don’t have to lead with what your company is and why you want to buy the domain, if they ask, don’t be afraid to tell them. Domain investors like to see their domains put to good use in the end.
Okay, now for the good stuff, here’s the sample email that might help you kick off negotiations and get the deal done.
Hi ___________,
I’m interested in a domain name you own – BongoLongo123.com. Let me know if you would accept $12,000 for it?
Best,
Morgan
Wait!?!?! It’s so short and simple, what’s the deal here? Yes – it is short and simple. The most important thing you can do in the email is to make an offer, and make it a realistic offer.
That will get a domain owner’s attention and even if your offer is lower than they are expecting, if it in some reasonable range, they will (possibly but not guaranteed) take you seriously and respond to continue the conversation.
The goal with your outreach email shouldn’t be to instantly close the deal, instead it should start the conversation, kick off the negotiation. You should expect to go back and forth, and yes, you can also expect to pay more than your first offer so don’t lead with the very top of your budget.