When most people think about the price of a domain, somewhere in the range of 15 usually pops up. But often, domain names sell for much more than that. The average price of a domain name sold in the secondary market — buying a domain from someone who already owns it — is in the thousands of dollars.
Nailing down the most expensive domain names isn’t easy — most of the parties involved often try to keep that information private. There are various reasons for this practice, ranging from wanting to keep their competition in the dark to not wanting others to know how much they’re willing to spend on a domain in the future.
It’s a pretty common assertion that the vast majority of high-value domain sales are done with some sort of non-disclosure agreement in place. Luckily for us, enough sales are public, so we can still have a good idea of the domain market and its health over the years.
Here are the 25 most expensive domain names publicly reported.
1. CarInsurance.com — $49.7 million
2. Insurance.com — $35.6 million
3. VacationRentals.com — $35 million
4. PrivateJet.com — $30.18 million
5. Voice.com — $30 million
6. Internet.com — $18 million
7. 360.com — $17 million
8. Insure.com — $16 million
9. Fund.com — £9.99 million
10. Sex.com — $14 million*
11. Sex.com — $13 million
12. Hotels.com — $11 million
13. Porn.com — $9.5 million
14. Shoes.com — $9 million
15. Porno.com — $8.8 million
16. Fb.com — $8.5 million
17. We.com — $8 million
18. Business.com — $7.5 million
19. Diamond.com — $7.5 million
20. Beer.com — $7 million
21. Z.com — $6.8 million
22. iCloud.com — $6 million
23. Israel.com — $5.8 million
24. Casino.com — $5.5 million
25. Slots.com — $5.5 million
* The sex.com domain name sold twice — Once in 2005 for $14 million and again in 2010 for $13 million.