The aged domain market can be very
confusing to newcomers and domain veterans alike. How do you choose an aged
domain to your favor? This article will look at the pros and cons of aged
domains and hopefully provide you with some insights.
1. Brand-New Isn't Always Better
Aged domains are an enormous competitive
advantage that anyone can tap into. A new startup's best bet for success is to
use an aged domain rather than a brand-new one. Since many people don't value
domains as much more than website names and extensions, most startups opt for
purchasing the latest available name with no history associated with it.
However, this isn't the best strategy since
using an old domain can actually increase trust in your business because of its
age and track record on the internet — essentially letting potential customers
know that you've been around long enough (and successfully) to establish
yourself online before they even knew about your existence. Also, if you had a
lot of good quality links pointing to your site, then it would show up higher
in search results. In order for people to find your website and get those links
though, you needed an aged domain that was authoritative enough that potential
webmasters were willing to link their sites to yours.
2. Avoid These Pits
Despite the advantages an aged domain has,
you need to be extra cautious when purchasing one. If you buy an aged domain
with horrible track record, it will pose a great security risk to your website.
To avoid such pits, here are a few things to keep in mind:
(1) Blocked
Blocked domain refers to a domain that is
censored by the national firewall, which end users cannot get access to. A
domain may be blocked for the illegal or sensitive information posted on its
website. Even though such domains are usually half of the regular price, you
should think twice before buying one.
(2) Unknown Source
Domain of unknown source refers to a domain
that is stolen by hacking into the holder’s account. Since there is little to
no cost to get such domains, they are listed by the hackers at an impossible
price to sell as soon as possible. Acquiring such domains is a start of endless
lawsuits and arbitrations. Most of these aged domains will eventually be
recovered by the original holders by legal means. And who will pay the price in
the end? The bargain seekers！
(3) Unmaintained
If an aged domain has no history of
building a site on it for more than 3 years, the page strength will be greatly
weakened. It's important to keep in mind that links and content are what adds
value to a website, so even if you purchase an aged domain, it might not be
worthy of being ranked higher just yet.
(4) Low-quality links
The more good quality links point to your
site, the higher it shows in search results; on the contrary, the more
low-quality links, the lower your site ranks.
Purchasing a good aged domain can boost
your domain authority and trustworthiness, paving the way for success of your
startup!